CUPERTINO, Calif. — Apple on Tuesday unveiled a sweeping refresh of its artificial-intelligence stack, pairing a dramatically more capable Siri with a new suite of on-device generative models that the company says will run privately on iPhones, iPads and Macs.
The announcements, delivered at a tightly choreographed keynote on Apple's Cupertino campus, amount to the clearest signal yet that the company intends to close the perceived AI gap with rivals Google, Microsoft and OpenAI.
"We believe the most powerful AI is the kind that knows you best and protects your privacy most fiercely," Chief Executive Tim Cook said in opening remarks. "That's what we're building."
Chief among the updates is a reimagined Siri that Apple says can maintain context across conversations, take multi-step actions inside third-party apps, and summarize long documents or email threads offline.
Apple also announced a surprise partnership with the AI research lab Anthropic, whose Claude models will be available as an optional cloud-based layer for certain complex tasks.